{"product_id":"vernonia-iron-butterfly-ironweed","title":"Vernonia ‘Iron Butterfly’ (Ironweed)","description":"\u003cp data-start=\"212\" data-end=\"507\"\u003eClusters of rich violet-purple flowers rise above tall, upright stems in late summer, creating a dramatic display that pollinators can’t resist. ‘Iron Butterfly’ is a refined native selection that delivers the bold color and wildlife value of traditional ironweed in a more garden-friendly form.\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"618\"\u003eIts strong vertical presence and vibrant blooms make it a standout in sunny borders and pollinator plantings.\u003c\/p\u003e\n\u003cp data-start=\"620\" data-end=\"660\"\u003eBold. Upright. A magnet for butterflies.\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"805\"\u003eLIGHT: Full sun\u003cbr data-start=\"677\" data-end=\"680\"\u003eWATER: Moderate; prefers average to moist soil\u003cbr data-start=\"726\" data-end=\"729\"\u003eSIZE: 36–48\" tall by 24–30\" wide\u003cbr data-start=\"761\" data-end=\"764\"\u003eZONE: Winter-hardy perennial; zones 4–9\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"987\"\u003eWhy preorder?\u003cbr data-start=\"820\" data-end=\"823\"\u003eWhen you preorder, your plants are reserved just for you — no hoping they’re still available later. Limited drops mean the most sought-after varieties don’t linger.\u003c\/p\u003e\n\u003ch3 data-start=\"989\" data-end=\"1133\"\u003eThis is a preorder item for in-store pickup only. Pickup is expected to begin in late April. You’ll receive an email when your plants are ready.\u003c\/h3\u003e","brand":"Reston Farm","offers":[{"title":"Default Title","offer_id":44059694465084,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/6496\/9788\/files\/shutterstock_2597992359.jpg?v=1773085545","url":"https:\/\/restonfarm.com\/products\/vernonia-iron-butterfly-ironweed","provider":"Reston Farm","version":"1.0","type":"link"}